2024 Conference Presenter Lineup

Cam Marston

Expert on Workplace and Marketplace Trends

Cam Marston is an author, radio talk show host, and top-rated keynote speaker on the trends shaping the workplace and marketplace. His presentations are informative, engaging, humorous, and full of concrete research that is tailored to his audience. Cam enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the messages and actionable strategies memorable.

In 2018, Cam began a podcast that was soon picked up as an FM radio show titled What’s Working with Cam Marston. Cam interviews a wide range of expert guests to learn about the trends influencing their workplace, workforce, and marketplace, and how they are successfully reacting to them. He has now broadcast over 200 episodes and released his fifth book, What’s Working with Cam Marston: The Ten Best Ideas from the First 200 Episodes.

Cam also records commentaries for Alabama Public Radio called Keepin’ It Real. They’re his humorous and inspirational observations of the world around him and have won both statewide and national awards. You can find both his radio show and his commentaries on your favorite podcast app. The commentaries have recently been converted into short, subscription-based videos to be used as inspirational and motivational weekly training content for the workplace.

Cam’s perspectives have been featured in the Wall Street Journal, The Economist, Investment Advisor, the Chicago Tribune, BusinessWeek, Fortune, Money, and Forbes, as well as on Good Morning America and the BBC. He holds a Bachelor of Arts from Tulane University and is a native and resident of Mobile, Alabama. This is Cam’s seventh year with MLA.

Frank Hugelmeyer

President of the National Marine Manufacturers Association

Frank Hugelmeyer is the President of the National Marine Manufacturers Association. He started this role with the transition period beginning in July 2019 and officially took the helm October 1, 2019.

Hugelmeyer comes to NMMA from the RV Industry Association (RVIA), where he has served as president since 2015. He has led the RV industry with a focus on market development and strengthening of the industry-wide consumer campaign, Go RVing; directed robust advocacy policy initiatives spanning the international, federal and state levels; and, established broad coalitions across the outdoor recreation sector, including the Outdoor Recreation Roundtable. RVIA represents the $50 billion RV industry with a membership of 400 manufacturers and component and aftermarket suppliers that produce 98 percent of all RVs made in the U.S.

Prior to RVIA, Hugelmeyer was president and CEO of the Outdoor Industry Association for 14 years. He was instrumental in growing the trade group’s focus on advocacy, consumer trends, business innovation and B2B education.

David J. Friedman

Author | Speaker | CEO

David Friedman is an award-winning CEO, entrepreneur,author, and renowned public speaker. In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career. In 2021 he published the second edition of his book, Culture by Design, the definitive “how to” manual for building a high-performance culture — even in the new remote work environment. His current company, High Performing Culture, has helped hundreds of companies throughout North America to implement his culture operating system, CultureWise®.

Luke Carlson

Founder and CEO | Discover Strength

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Luke speaks around the world on leadership, management, and evidence-based exercise. Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology from the University of Minnesota and graduated from the Executive Leadership, Strategy and Innovation program at Stanford University. He received an Honorary PhD from Solent University in Southhampton, England. Luke has presented to audiences in a variety of industries in China, Taiwan, Australia, Brazil, and across both Europe and North America.  Carlson is one of the top-rated Vistage speakers in North America and won the 2022 Vistage Leadership Award. 

Dave Nelsen

President of Dialog Consulting Group

Dave Nelsen, an engineer by training, believes that today, every company is a technology company. As President of Dialog Consulting Group, Dave specializes in helping businesspeople raise their “TQ,” (Technology Quotient). Dave has more than 35 years of communications experience and has been at the leading edge of the social media revolution since founding TalkShoe.com in early 2005. He’s been recognized as Entrepreneur of the Year (2000) by Ernst & Young, as Speaker of the Year (2011) by Vistage Worldwide, and as TEC Canada Top Speaker (2018).

Connor Lokar

Senior Forecaster | ITR Economics

Few economists present their insights with the authority, accuracy, and humor that Connor Lokar brings to the stage. From the intimate executive retreat to the standing room-only keynote, he delivers practical economic intelligence with charm and candor.

Connor has been giving economic keynotes, workshops, and webinars across North America since he joined ITR Economics in 2014. With his quick wit and knack for storytelling, he successfully educates his audiences while simultaneously captivating them. Thousands of business leaders have enjoyed his dynamic approach; Connor emphasizes the applicability of economic intelligence and calls his audience to action.

When not on stage, Connor contributes his economic expertise in the role of trusted advisor, consulting directly with management teams of firms large and small. ITR’s clients meet with Connor at critical planning junctures to ensure that their strategic plans, goals, and internal initiatives are in alignment with their tailored forecasts. As ITR Economics’ senior forecaster, Connor has a particularly keen understanding of how forecasts are derived. The resulting insights enable clients to make the most of their economic outlooks.

Connor specializes in construction and industrial markets but consults and presents to businesses across all industries, helping them grow revenue and remain profitable through an everchanging business cycle.

2024 Event Gallery

Relive the experience of the 2024 MLA Conference in Cabo San Lucas with our event photo gallery. Browse through a collection of moments captured during the conference, and immerse yourself in the highlights and memorable experiences shared by industry leaders and peers. Relive the energy, connections, and insights that made this event truly unforgettable.