THE CLOISTER
2023 MLA Experience Video
2023 Conference Lineup
Cam Marston
Event Emcee
Cam Marston joins us for his fifth year as emcee and is the leading expert on the impact of generational change and its impact on the marketplace. As an author, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Marston and his firm, Generational Insights, have provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 16 years.
Chad Lyon
Managing Director
Wells Fargo Commercial Distribution Finance, LLC
Chad Lyon is the Managing Director for Wells Fargo Distribution Finance’s (DF) Marine and RV groups. DF provides inventory financing solutions, service and intelligence through in-depth industry expertise and commitment to more than 30,000 dealers and over 1,200 distributors and manufacturers globally.
Lyon joined Wells Fargo in March of 2016 after the bank acquired GE Capital’s Commercial Distribution Finance business. He has been with DF for nearly 30 years and held multiple leadership roles serving customers in the marine, technology, motorsports, and electronics & appliances industries.
Lyon is based in Atlanta, GA where he resides with his wife and son. He earned his bachelor’s degree from Kalamazoo College in Michigan and received his MBA from Lake Forest College.
Frank Hugelmeyer
NMMA President
Frank Hugelmeyer is the President of the National Marine Manufacturers Association. He started this role with the transition period beginning in July 2019 and officially took the helm October 1, 2019.
Hugelmeyer comes to NMMA from the RV Industry Association (RVIA), where he has served as president since 2015. He has led the RV industry with a focus on market development and strengthening of the industry-wide consumer campaign, Go RVing; directed robust advocacy policy initiatives spanning the international, federal and state levels; and, established broad coalitions across the outdoor recreation sector, including the Outdoor Recreation Roundtable. RVIA represents the $50 billion RV industry with a membership of 400 manufacturers and component and aftermarket suppliers that produce 98 percent of all RVs made in the U.S.
Prior to RVIA, Hugelmeyer was president and CEO of the Outdoor Industry Association for 14 years. He was instrumental in growing the trade group’s focus on advocacy, consumer trends, business innovation and B2B education.
Connor Lokar
Senior Forceaster ITR Economics
Connor's economic outlook was such a fascinating presentation at last year's conference that we've asked him back for an update. Connor is a Program Economist at ITR Economics. He provides economic consulting services for businesses, trade associations, and Fortune 500 companies across a spectrum of industries. Connor’s ability to relate to the next generation of business leaders, while helping current C-Suite executives has allowed attendees to walk away with a better understanding of their employees and the ability to plan for the future with confidence.
Trey Prophater
Partner at NAVIX Consultants
Connor's economic outlook was such a fascinating presentation at last year's conference that we've asked him back for an update. Connor is a Program Economist at ITR Economics. He provides economic consulting services for businesses, trade associations, and Fortune 500 companies across a spectrum of industries. Connor’s ability to relate to the next generation of business leaders, while helping current C-Suite executives has allowed attendees to walk away with a better understanding of their employees and the ability to plan for the future with confidence.
Brad Davidson
Senior Forceaster ITR Economics
Brad Davidson, a born-and-raised small town guy from McMinnville, Oregon, initially relocated to California in 1998 to pursue his passion for health and fitness.
His humble beginnings encompassed a garage-based gym and a strong desire to assist individuals in becoming the best athletes they could be.
Under Brad's guidance, the small garage gym swiftly evolved into an impressive 8,000 sqft facility—a complete health and training business that prioritized efficiency, comprehensive health audits, accountability, and measurable results.
Over the course of his career, Brad worked with accomplished CEOs, professional athletes, tactical teams, and highly motivated individuals. His expertise established him as a leading authority on optimizing insatiable inner drives and mitigating detrimental habits for tangible outcomes.
Daniel Burrus
Futurist Keynote Speaker, Business Strategist
and Disruptive Innovation Expert
Daniel Burrus’ influence is highly regarded in business, innovation, and leadership worldwide. He has authored seven books, including the New York Times and Wall Street Journal bestseller Flash Foresight and his latest bestseller, The Anticipatory Organization, and has delivered over 3,000 keynote speeches worldwide. He is a strategic advisor to executives from Fortune 500 companies & has founded and managed six businesses, four of which were national leaders in the U.S. within their first year.
